One Heart / One Mission

One Heart to provide the best service and the highest quality products that encourage, inspire and proclaim Jesus Christ throughout the world.

One Mission through music, despite different styles and genres, to passionately serve Jesus Christ and together reach the world with the life-giving message we have been called to share.

Mission Statement

Crossroads is an entertainment and marketing company dedicated to providing quality service and delivering products that encourage, inspire and proclaim Jesus Christ throughout the world. By combining professionalism with ministry we serve our artists, our labels, and our business partners in this journey.

Company Values

Focus

We keep the main thing, "The Main Thing." Sharing the Gospel message with the world through quality products.

Excellence

We expect excellence in everything we do. We do what we say we are going to do.

Attitude

We are upbeat, proactive, cooperative and passionate about everything we do. Our attitude is a reflection of what we value.

Accountability

We individually take responsibility and accountability for our actions and performance. We are accountable to our customers, our business partners and each other.

Respect

We will treat one another with dignity and respect. We will always consider the thoughts and ideas of others.

Growth

We will pursue professional growth to benefit our company, our business partners, and ourselves.

Profitability

We are committed to fair pricing and continued profitability resulting in our personal and corporate success.